Marketing Executive

As a Marketing Executive at Ksquare Energy, you will play a crucial role in supporting the Marketing Manager in executing marketing strategies and campaigns to promote the company's brand, products, and services. You will assist in various marketing activities, including digital marketing, content creation, event management, and lead generation, to drive brand awareness, engage customers, and generate leads.  

Key Responsibilities:

1. Digital Marketing and Online Presence:

• Assist in developing and executing digital marketing campaigns across various channels, including website, social media, email, and online advertising.
• Create and curate engaging content for social media platforms, blogs, and email newsletters to attract and retain customers and enhance brand visibility.
• Monitor and analyze digital marketing performance metrics, including website traffic, social media engagement, and email open rates, to measure effectiveness and identify areas for improvement.

2. Content Creation and Collateral Development:

• Support the Marketing Manager in developing marketing collateral, including brochures, flyers, presentations, and videos, to communicate key messages and promote Ksquare Energy's products and services.
• Assist in creating compelling content, such as blog posts, articles, case studies, and whitepapers, to educate and inform target audiences about solar energy solutions and industry trends. 

3. Event Management and Promotion:

• Coordinate logistics and support the planning and execution of company events, trade shows, conferences, and seminars to showcase Ksquare Energy's products and solutions.
• Assist in promoting events through various channels, including social media, email marketing, and digital advertising, to drive attendance and engagement. 

4. Lead Generation and Sales Support:

• Collaborate with the sales team to develop lead generation strategies and campaigns to identify and nurture potential customers.
• Assist in qualifying leads, conducting follow-up communications, and tracking lead progression through the sales pipeline. 

5. Market Research and Competitive Analysis:

• Conduct market research and analysis to identify market trends, customer needs, and competitor activities.
• Provide insights and recommendations to the Marketing Manager based on market intelligence and competitive analysis. 

6. Administration and Reporting:

• Maintain accurate records and documentation of marketing activities, including campaign performance, lead generation metrics, and budget tracking.
• Prepare regular reports and updates on marketing performance, key metrics, and campaign results for review by the Marketing Manager and senior management.